Tagging requirements

• Always tag: #babymilu
• TikTok tag: @lucie_luv_ (note the underscore at the end)
• Instagram tag: @babymilu_lucie
• Should also add appropriate tags for the fandom you are showing in this video, e.g. #jujutsukaisen #gojo
• CTA requirement: to our Discord server
  • Each creator will get a unique link, e.g. Jeon gets babymilu.com/jeon
  • This link must be displayed in video as text overlay, and creator must speak out loud this link is how people can join our Discord

Don’t

• Frame BabyMilu as a tech product and do a tech-centric review of features, capabilities, etc
• Make it like product demo or showcase
  • No rotating it for the camera, no presenter energy
• Generic excitement
  • No lines like:
    • “I’m SO excited about this” “This is SO cool” “I love this so much.”
    • “You have to get one” “Everyone needs this”
  • Good display of excitement:
    • Trying to not smile like a simp but can’t help
    • Blushing, covering your face, going quiet
    • “This is too much” “I didn’t expect that??” “How could it have possibly…” type of energy

Do

• Treat BabyMilu like it’s already part of your life
  • It simply exists as as part of daily life, not introduced or justified every time
• Film real (emotional) reactions to what BabyMilu says or does
• Affectionate physical interaction, e.g. petting

Explaining things about BabyMilu

Generally showing > explaining. If you do need to explain something, do it the way you would if a friend from the same fandom came over to your place.

Casual, short, assumes shared context, no formal intro

Good framing

• “I keep this here now.”
• “It says things like this sometimes.”