Platform

• TikTok, Instagram Reels

Audience Size

• Micro–mid creators with high trust and comment engagement
• Engagement rate matters more than follower count
• No hard requirement on follower count

Regular Content Style

• Natural, slightly messy, not overly polished
• Feels hyper-relatable and uncomfortably accurate
  • “This is literally my life” “I thought I was the only one”
• e.g.
  • Relatable POVs about fandom life
  • Quiet, observational moments
  • Low-stakes daily scenes

Fandom & Cultural Fit

• Creators must be deeply character-attached in a lived, ongoing way
• The attachment should show up in daily life, thoughts, routines, and emotional reactions—not only in designated fandom content like polished cosplay or event content.
• Attachment does not need to be romantic. Can be: comfort-based, aspirational, protective, resonance-based
• Most of their content should center around one or a few fandoms, rather than rotating through unrelated trends.

Example content

• Reactions to fandom content
• Attending offline fandom events (cons, screenings, fan meetups)