Platform
Audience Size
- Micro–mid creators with high trust and comment engagement
- Engagement rate matters more than follower count
- No hard requirement on follower count
Regular Content Style
- Natural, slightly messy, not overly polished
- Feels hyper-relatable and uncomfortably accurate
- “This is literally my life” “I thought I was the only one”
- e.g.
- Relatable POVs about fandom life
- Quiet, observational moments
- Low-stakes daily scenes
Fandom & Cultural Fit
- Creators must be deeply character-attached in a lived, ongoing way
- The attachment should show up in daily life, thoughts, routines, and emotional reactions—not only in designated fandom content like polished cosplay or event content.
- Attachment does not need to be romantic. Can be: comfort-based, aspirational, protective, resonance-based
- Most of their content should center around one or a few fandoms, rather than rotating through unrelated trends.
Example content
- Reactions to fandom content
- Attending offline fandom events (cons, screenings, fan meetups)