The non-profit, Prosperity Now, needed an explainer video to go with their new product – Scorecard. Their partners needed to understand how this new thing would fit into their goals if it was to be a success.
The goals of this project were:
I was the multimedia designer for Prosperity Now. I was responsible for stringing the video together, making sure the audio is easy to hear and adding in any extra animation to help bring the video to life.
Company Research
For this project, I looked through videos that had been made by the company before in order to see how they would want me to tackle this next project.
The problem was that they had a new product that would be a great value to their new and current partners. However, without a way to convey that to them, the product would fail.
Initial Thoughts