A comprehensive record of all design projects — spanning behavioral systems, product design, strategic design, AI-native interfaces, and civic design. Each project is documented with the problem, research approach, design decisions, and outcomes.

01 · Mind-Body Sync

Creative Projects

Behavioral Wellbeing Platform · Strategic Design · AI-Integrated

Existing wellness apps are built around the wrong metric. They optimize for engagement. This one optimizes for actual wellbeing.

The Problem

Fitness apps ignore emotional health. Mental health apps ignore physical state. Most wellness products optimize for Daily Active Users — a metric that measures habit formation inside the app, not genuine wellbeing improvement. Single-domain interventions fail users at their most vulnerable moments.

Research Approach

Synthesized behavioral science literature on habit formation, emotional regulation, cognitive load, and the failure modes of existing wellness products. Identified the fundamental design error: optimizing for engagement (DAU, retention) rather than outcomes (actual wellbeing improvement).

Design Architecture — Three-Domain Behavioral Model

Each domain is aware of the others. Bi-directional cross-domain feedback means a drop in emotional state reduces physical recommendations; a nutrition gap surfaces in the energy forecast.

• FIT — Physical · Activity, energy levels, movement patterns feeding into emotional and nutritional awareness
• FEEL — Emotional · Emotional state, stress signals, mood patterns — the layer most products oversimplify or ignore entirely
• FOOD — Nutrition · Nutritional behavior and its relationship to energy, cognition, and mood — completing the feedback loop

Key Design Decisions

• Achievement Architecture rewards behavioral consistency, not performance metrics. You advance by showing up — not by running faster or sleeping 8 hours every night
• Community Without Competition — peer accountability through shared challenges, not leaderboards. Social comparison undermines wellbeing; this was designed out, not in
• Crisis Detection System — interaction-pattern-triggered escalation for users exhibiting emotional distress signals. Safety as a design requirement, not an afterthought

Core Design Principle