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Hi! I’m Yan.

I work in marketing across global B2B campaigns and MENA market environments. My experience covers market research, content execution, and on-the-ground event operations.

With academic training in International Business and Arabic, I integrate cultural context into cross-border marketing, especially in international and region-focused projects.

I am currently expanding my focus into AI- and Web3-related ecosystems through research and strategy projects, and I’m particularly interested in how market structure, user education, and ecosystem design shape growth in emerging industries.

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Approach

• Context-first strategy
• Bridging strategy to execution
• Cross-cultural sensitivity </aside>

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Based in Shanghai

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Open to MENA Relocation

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Remote-Capable

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Web3 Market Strategy & Growth

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Projects

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Edited by Canva

Edited by AnyGen AI (Nano Banana)

Edited by ChatGPT & AnyGen AI

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Global B2B Marketing Campaigns

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1. International Exhibition Campaigns – WATERTECH CHINA & WieTec

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Channel Strategy & Distribution

Email Campaign (eDM)

Website （Arabic+English）

Edited by Adobe Illustrator

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Digital Media Channels

Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Website & Social Media Banners

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Social Media Marketing

Content Marketing & Video Content (Arabic+English)

freecompress-demo-2.mp4

Edited by Canva

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