December 22, 2020
The team is growing
Finally I'm not working on Polygloss by myself anymore, which is very refreshing. A friend of mine introduced me to Doug, a UX UI designer who is looking to expand their portfolio and offered me some help. At this stage, this collaboration is incredibly useful and I'm really excited to see what will come next. This collaboration will have deep impact on the product, but it's also nice to have someone else to bounce ideas with. It almost feels like a real company now!
I have been reading a lot on ways of modeling this project without external funding, and shared ownership might be one of them. It could take a long time for me to figure out which model I am most comfortable with, but reading articles like this has been helpful. https://www.alternativeownershipadvisors.com/blog/compare-and-contrast
I'm very curious to hear how other people did their first steps of growing their teams and how did that go!
My recent learnings have been trying to write better copies for my app. Two readings have been incredibly useful for that: a book called "Made to Stick, why some ideas survive and others die" and a post from UserOnboard which is a very summarized version of the same idea: "People don't buy products; they buy better versions of themselves".
Based on that, I changed the Play Store page subtitle from "Practice languages with Polygloss" to "Express yourself in another language". It has been well received, I'm very happy with how it turned out and I started propagating it elsewhere.
Once I started working full time, the first thing I did was to interview my top Android players, get new insights and prioritize it all. After some conversations it was obvious that my next step should be targeting iOS. Luckily I had developed the app on Flutter, so it wasn't an extreme amount of work to make it iOS compatible.
I decided to start with a private test, and slowly inscrease the audience as I gather feedback. I made the first announcement as a simple twitter thread and started reaching out to friends and people I admired and asked them to share. After that, I started sharing the beta on Facebook groups, then I created a blog post and sent it as a newsletter to my current players on Android. Another step I took was to organize a Public roadmap so I can better track my priorities and create a transparency to engage with the players.
So far, the waiting list has got over 900 new sign ups with only those measures.
My next step is to join entrepreneurship communities and reach people who create language learning content and see how that goes. This is how I came around Indie Hackers :)