About the Client - Naytif Marketplace

Naytif is a UK based Marketplace that aims at connecting service providers with those who needs them.

Challenge

Creating Awareness and getting brands to signup on the website. Also introducing a first of its kind brand in UK to the public without knowing what the outcome will be.

Solution

We started off with creating User personas for Naytif - (User persona are fictional characters, based on research, that represents a key segment of the audience for a product or service). After coming up with a detailed persona and presenting it to the client, we went ahead to make corrections and finally understood what our target audience are.

I then proceeded to Create a 1 Month Content plan which includes a Calendar, Pre-Launch, Launch and Post Launch Content Using eye catchy and scroll stopping graphics.

Created videos and graphics to promote the brand, ran several Ads, monitored and tracked analytics.

I also scheduled monthly meetings with the client to discuss reports, concerns and improvement.

Naytif User Persona Presentation.pdf.pdf

https://drive.google.com/drive/folders/1Lbxt4Yg9etLhYFeORZxX5KEVuiV2hYMX