PT Tjikko Sentral Industrial is a polyurethane foam manufacturer specializing in molded foam, rebonded foam, and floral foam products.

I developed and currently maintain its official company website to modernize its digital presence, improve brand credibility, and strengthen marketing performance through continuous SEO optimization and keyword-based content strategy.

Tools & Responsibilities

Tools: WordPress (Elementor), Google Analytics, HTML, CSS, UI/UX Design

Role: Web Developer & Digital Marketing Specialist

Process / Key Highlights

• Planned and structured the sitemap according to the company’s product hierarchy and target market segmentation.
• Designed a modern homepage showcasing manufacturing capabilities, product variety, and partner credibility.
• Developed a responsive and SEO-optimized layout, ensuring speed and accessibility across all devices.
• Integrated Google Analytics for performance tracking and user behavior analysis.
• Conducted daily keyword research to identify high-potential search terms in the polyurethane and florist industries.
• Wrote and published SEO-focused articles to boost search rankings and sustain organic traffic growth.
• Monitored and adjusted meta tags, headings, and schema data for optimal on-page performance.
• Regularly updated content structure and visuals based on keyword trends and analytics insights.
• Experimenting with AI-driven SEO automation and creative generation tools.

Impact / Result

• Achieved multiple Page 1 and Rank 1 positions on Google for key industry-related keywords such as:
  • “Produsen Busa”, “Perusahaan Busa”, “Cetak Busa”, “Pabrik Busa”, and “Manufaktur Busa”.
• Strengthened brand authority in search results for both national and niche industry queries.