This project is an end-to-end data analytics portfolio project designed to transform raw, highly normalized ecommerce data into actionable business insights.
The analytics pipeline covers:
The project emphasizes analytical thinking, data quality validation, and business storytelling, making it suitable for professional Data Analyst portfolios.
In an ecommerce environment, transactional data is distributed across multiple entities such as orders, products, customers, and inventory.
The main challenge is integrating this data to answer meaningful business questions.
Business Questions: