Viction Retrodrop #1 was the first in a series of airdrops that distributed 1,250,000 VIC tokens to over 178,000 wallets to reward early supporters. It was based on activities from November 1, 2023, to September 22, 2024, and prioritized rewards for VIC stakers (40%), governance participants (30%), and active users (30%).
https://blog.viction.xyz/viction-retrodrop-season-1-by-the-community-for-the-community-2/
This was tricky at first as we had to achieve both on-chain stats KPI & social impressions while maintaining the meaningful amount of $VIC airdropped to users
First, my team had to aligned the airdrop direction & strategy with my manager. Then, I did the research on defining the airdrop criteria and user flow when claiming airdrop to build a reward scheme. My team was helping me gathering the data supporting my research.
After getting all wallet data from BE team, my team had to categorized the user clusters and design the reward scheme. I drafted the proposal for DAO voting for it: https://forum.viction.xyz/t/vip-2-retrodrop-season-1-by-the-community-for-the-community/3135
I was in charged of creating marketing materials (design briefing, claim site structuring, and content writing) and support booking KOLs & PR. Most of the tasks involved cross-team communication with dev team, community team, and my manager to ensure we are on the same page.
Full report can be found here: