🏆 Step 1: Define "Winning"

• I want to launch a SaaS tool that makes ≥$10,000 MRR by month 4, gives me a customer base to sell additional tools to, and allows me to meet people I can work with in the future.
• I want to empower creators to earn supplemental income.

<aside> 😄 Good Outcome → Project that does $10,000 MRR

</aside>

<aside> 🤩 F#$@ Yea! Outcome → Project that does $20,000 MRR

</aside>

<aside> ⏲️ Timeframe → I want to pull this off within 4 months

</aside>

🚫 Step 2: Set My Anti-Goals

💩 Don't Want

• Hire and manage anyone other than freelancers. I am open to have a cofounder, though.
• Raise outside capital.

💎 Want

• Spend ~1 month building out the MVP and then spend the majority of the 3 months on growth and revenue.
• Learn how to delegate and efficiently work with part-time freelancers
• Understand the basics of social media campaigns
• Meet interesting founders & creators

✉️ Step 3: Back of the Envelope (How might we get there?)

Back of the Envelope Calculations

Analysis

At first glance, it seems going with a pricing model similar to Substack (10% of earnings) is most optimal. I'm going to up it to 12.5% because of the Twilio and Stripe fees involved. I'm going to estimate that on average, creators will have ~25 subscribers and the average subscription fee is $7. Taking this into account, it looks like to hit my F#$@ Yea! goal ($20,000 MRR), I'll need 1,000 creators and for my good outcome ($10,000 MRR), I'll need 500 creators.

If I go with this pricing model, I'll be allowing anyone to join and create a text list for free as long as they aren't charging their subscribers. This can be a good way to onboard people, or it can kill me with Twilio fees. I'm going to take a risk and not charge a subscription fee for creators as a tool to onboard them since Twilio fees are minimal and I see this still as a low CAC (customer acquisition cost).