Project Color Corps is an arts-based nonprofit that transforms schools and communities through public art. We engage artists, students, and neighbors to co-create vibrant works that reflect local identity, strengthen community bonds, and inspire belonging. I support the team by leading brand storytelling and partnerships to grow this impact.

Brand Partnership Strategy

Having worked in brand storytelling with global companies, helping them communicate their values and mission through films, I joined Project Color Corps (PCC) with an idea: to apply the same storytelling framework in a more tangible way, where brands could become co-creators and help bring public art projects to life.

Together with the Project Color Corps team, I developed a brand partnership strategy designed to connect the organization with mission-aligned companies who share a commitment to creativity, community, and impact. The goal was to move beyond one-time sponsorships and establish meaningful, long-term collaborations that provide mutual value.

Strategy Framework

• Vision and Positioning: Define PCC as a platform where brands co-create public art that transforms communities and tells authentic stories of belonging, equity, and joy.
• Strategic Alignment: Identify partners whose values intersect with creativity, equity, youth empowerment, and social impact.
• Partnership Design: Offer clear, customizable tiers of involvement that deliver both tangible outcomes for communities and meaningful engagement opportunities for brands.
• Activation and Storytelling: Provide professional documentation, interviews, and storytelling assets to extend the impact beyond the wall and into brand narratives.
• Legacy and Growth: Build long-term partnerships that create visible community change, while establishing a scalable model for ongoing collaboration.

Partnership deck sample

This framework shaped the ER2 Image Group Partnership deck, which illustrates how PCC’s mission and ER2’s expertise in large-scale graphics can come together to create lasting, story-rich impact.

Click HERE to view the full deck, selected slides are shown below: