The automotive market is highly fragmented and lacks transparency. Information is scattered across multiple sources, often incomplete or biased, making it difficult for consumers to make confident decisions. This leads to confusion, wasted time and money, and poor choices in both vehicle purchase and ongoing ownership.
The app provides a smart, personalized, and transparent solution for the automotive world by centralizing all essential vehicle information in one place. It enables users to make informed, data-driven decisions when choosing a car, based on real user experiences, technical data, and true ownership costs — and continues to support them with efficient vehicle management after the purchase.
Goal: Validate the problem and understand user needs before shaping the solution.
76% find current car management tools somewhat or very complex.
80% said a simpler and more effective solution would be significant or life-changing.
Only 6% are satisfied. 54% are dissatisfied or seeking alternatives.
Users need a simple, trustworthy and cost-saving solution to manage their car easily — current tools fail to deliver that.
🔵 B2C – End Users
1. Non-Car Experts
• Need: Simple and trustworthy guidance
• Value: Confidence in choosing a car
2. Budget-Conscious Buyers
• Need: Best value & real ownership costs
• Value: Saving money + a smart purchase
3. Car Enthusiasts
• Need: Data-based comparisons and insights
• Value: Informed, confident decision
🟠 B2B – Business Stakeholders (Receive customers/leads from the platform)
4. Service Providers (Garages, Importers, Transport)
• Value: High-quality leads + new customers
5. Financing & Insurance Partners
• Value: Access to relevant users for personalized offers
6. Leasing Companies
• Value: Better-matched customers → higher conversions