Spam trigger words are specific terms and phrases that automated filters flag as potentially unwanted content. These words can cause your messages to be blocked, filtered, or marked as spam, even if your business category is allowed.
| Risk Level | Description | Action Required | Consequences |
|---|---|---|---|
| 🔴 Critical | Immediate filtering/blocking | Avoid completely | Account suspension, message blocking |
| 🟠High | Strong spam signals | Use with extreme caution | Reduced delivery rates, spam folder |
| 🟡 Medium | Moderate spam risk | Context-dependent usage | Potential filtering, monitor metrics |
| 🟢 Low | Minimal risk | Generally acceptable | Normal delivery expected |
| Word/Phrase | Why Prohibited | Better Alternatives |
|---|---|---|
| Free money | Implies something for nothing, common scam phrase | "Earn rewards", "Get cashback", "Receive benefits" |
| Cash advance | Associated with predatory lending | "Payment options", "Financial assistance" |
| Payday loan | Prohibited business category | "Financial services", "Lending options" |
| Get rich quick | Classic scam indicator | "Build wealth", "Financial growth" |
| Guaranteed income | Unrealistic promises | "Potential earnings", "Income opportunity" |
| Make money fast | Scam red flag | "Earn income", "Generate revenue" |
| Financial freedom | Overused in scams | "Financial independence", "Financial goals" |
| Double your income | Unrealistic claims | "Increase earnings", "Boost income" |
| Million dollars | Exaggerated promises | "Significant earnings", "Substantial income" |
| Instant cash | Predatory lending signal | "Quick payment", "Fast processing" |
| Word/Phrase | Context Issues | Safer Alternatives |
|---|---|---|
| $$$ | Excessive symbols trigger filters | Use actual dollar amounts |
| Cash | Often associated with scams | "Payment", "Funds", "Money" |
| Big buck | Informal, scam-like language | "Significant savings", "Great value" |
| Pure profit | Unrealistic business claims | "Revenue potential", "Earnings" |
| Pennies a day | Misleading cost representation | "Low daily cost", "Affordable pricing" |
| Save big money | Exaggerated savings claims | "Save money", "Reduce costs" |
| Cheap | Low-quality implication | "Affordable", "Budget-friendly", "Value pricing" |
| Best price | Superlative claims | "Competitive pricing", "Great value" |
| Word/Phrase | Spam Signal | Professional Alternatives |
|---|---|---|
| Free $$$ | Combines "free" with money symbols | "Complimentary service", "No-cost trial" |
| Free money | Classic scam phrase | "Cashback offer", "Reward program" |
| Free investment | Financial scam indicator | "Investment education", "Market insights" |
| Absolutely free | Exaggerated claims | "Complimentary", "No charge" |
| Free cash | Money scam signal | "Cash rewards", "Bonus payment" |
| Word/Phrase | Usage Guidelines | Context-Appropriate Alternatives |
|---|---|---|
| Free trial | Acceptable if legitimate offer | "Trial period", "Test drive", "Sample" |
| Free gift | Often seen as promotional spam | "Complimentary item", "Bonus", "Gift with purchase" |
| Free consultation | Professional services context OK | "Consultation", "Initial meeting", "Discovery call" |
| Free quote | Business context acceptable | "Price estimate", "Cost assessment", "Proposal" |
| Free access | Depends on what's being accessed | "Complimentary access", "Included access" |
| Free hosting | Technical services context | "Included hosting", "Hosting included" |
| Free preview | Media/content context OK | "Preview", "Sample", "Sneak peek" |
| Free membership | Subscription context acceptable | "Complimentary membership", "Included membership" |
| Word/Phrase | Manipulation Tactic | Honest Alternatives |
|---|---|---|
| Act now | Creates false urgency | "Get started", "Learn more", "Explore options" |
| Buy now | Aggressive sales pressure | "Shop now", "Browse selection", "View products" |
| Urgent | Artificial emergency | "Important", "Time-sensitive", "Priority" |
| Limited time | Pressure tactic | "Special offer", "Promotional period", "Current offer" |
| Now or never | Extreme pressure | "Don't miss out", "Available now", "Current opportunity" |
| Act immediately | High-pressure sales | "Take action", "Get started today", "Begin now" |
| Call now | Aggressive CTA | "Contact us", "Get in touch", "Reach out" |
| What are you waiting for? | Confrontational tone | "Ready to start?", "Interested in learning more?" |
| Word/Phrase | When Acceptable | Better Approaches |
|---|---|---|
| Limited quantity | Genuine inventory limits | "While supplies last", "Subject to availability" |
| Act fast | Legitimate time constraints | "Respond soon", "Don't delay" |
| Quick | Describing service speed | "Fast", "Efficient", "Prompt" |
| Hurry | Emergency situations only | "Don't wait", "Act soon" |
| Time-limited | Actual expiration dates | "Expires [date]", "Valid until [date]" |
| Don't miss out | FOMO marketing | "Join us", "Be included", "Participate" |