03/25/2026

Key Points:

• Avoid content that is harmful, illegal, misleading, exploits minors, or involves nudity.
• Ensure minors are protected by not targeting them or featuring them in product promotions.
• Create respectful, accurate, and safe content that fosters a positive community.

At TikTok Shop, we aim to keep the platform safe, respectful, and aligned with our guidelines. This guide explains examples of what is not allowed and recommendations on how to create appropriate alternatives.

Keep Your Content Safe and Appropriate

To help ensure a positive experience for all users, please avoid sharing or promoting content that may be considered unsafe, misleading, or inappropriate for general audiences. This may include but is not limited to content that:

• Suggests or depicts harmful or risky behavior
• Contains misleading or exaggerated claims
• Uses unrelated or attention-grabbing material to promote products
• Features unverifiable or manipulated content, including AI-generated material

For more guidance, please refer to our Best Practices for Promotional Content to help keep your livestreams safe and compliant.

Illegal and Fraudulent Content

To keep the platform lawful and trustworthy, content involving illegal or deceptive activities is strictly prohibited.

Avoid this content:

• Misleading, spammy, or fraudulent behavior in content, comments, or chats
• Promotions involving illegal activities like gambling, scams, or counterfeit goods