Overview

I conducted comprehensive UX research to define the product vision for an HR experience platform focusing on talent assessment, learning and development (L&D), and HR consulting. The goal was to identify key challenges, user needs, and market opportunities to create a solution that drives better hiring, skill development, and strategic HR decision-making.

Research Goals

• Understand the end-to-end journey of HR professionals, hiring managers, and employees.
• Identify pain points in talent assessment, skill development, and performance tracking.
• Assess the effectiveness of existing HR platforms and uncover usability gaps.
• Define key product opportunities that align with modern HR needs and trends.

Methodology

• Stakeholder Interviews – Engaged with HR leaders, talent managers, and L&D specialists to gather insights.
• User Persona Development – Mapped different HR roles and employee needs to tailor the experience.
• Competitive Analysis – Evaluated leading HR platforms (e.g., Workday, LinkedIn Learning, SAP SuccessFactors).
• Journey Mapping – Visualized hiring, training, and career progression workflows to find friction points.
• Surveys & Usability Testing – Collected quantitative and qualitative data on current platform experiences.

Key Findings & Challenges

Talent Assessment

• Bias & Subjectivity – HR teams lacked data-driven assessment tools for unbiased hiring.
• Slow & Inefficient Screening – Manual processes increased time-to-hire and decision fatigue.