I want you to validate the potential of this product: {insert product here}.
Evaluate it based on the following criteria and provide a clear, structured breakdown:
- Market Demand & Trends
- Is there growing consumer interest in this product or niche?
- Are people actively searching for or sharing related content on TikTok, Instagram, Reddit, or forums?
- Competitor Landscape
- Who is currently selling this product and how are they positioning it?
- Are ads for this product performing well in the FB Ads Library?
- What weaknesses or gaps can we exploit in competitor marketing (angles, creatives, offers)?
- Profitability & COGS
- Estimate sourcing cost vs. realistic selling price.
- What gross margin is achievable?
- Is this margin strong enough to profitably run paid ads at scale?
- Ad Angles & Creative Potential
- Suggest 3–5 high-converting angles or hooks for direct-response ads.
- Identify whether the product naturally creates “scroll-stopping” visuals for UGC/video ads.
- Scalability & Longevity
- Could this product sustain months of scaling or is it more of a short-lived trend?
- Is it a one-time purchase or does it have repeat-purchase potential?
- Risks & Restrictions
- Any policy issues with Meta (e.g., medical claims, adult, unsafe)?
- Any fulfillment challenges or customer dissatisfaction risks?
Final Step – Verdict
Give me a clear Yes/No on whether this product has strong potential to scale on Facebook ads, and explain your reasoning in detail. Rank it as:
- High Potential (likely to scale profitably)
- Moderate Potential (worth testing with caution)
- Low Potential (not recommended)