Problem definition

Goal: Deeply understand the user’s pain points and the business objectives.

• Questions to answer

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Output: A clear, concise problem statement with supporting evidence.

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Appetite setting

Goal: Determine the appropriate level of investment for this problem.

• Questions to answer

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Output: A defined “appetite” (time budget) and a clear understanding of the projects priority.

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Solution roughing

Goal: Create a high-level design that addresses the problem within the given constraints.

• Questions to answer

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Output: A design that outlines the core elements of the solution.

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