In this article, I’ll be going over how I chose a niche and researched winning products for my dropshipping store.
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Dropshipping is a form of ecommerce that lets entrepreneurs sell products without having to handle inventory. This is how it works:
Benefits of Having a Niche Dropshipping Store
By focusing on one niche, niche stores can build a stronger brand identity, making it easier to serve customers and earn customer loyalty. Also, there is less competition on Facebook; since you’re targeting a submarket, fewer people will be running ads for the niche, consequently lowering ad costs. Finally, when using ad targeting on Facebook, with a niche store, you can narrow down on a specific audience and boost conversion rates.
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This is a starry night projector. It’s unique and breathtaking, so it’s a good dropshipping product. Ads featuring products with a wow factor will catch people’s attention when they’re scrolling on social media.
Another option when picking a dropshipping product is determining whether or not it solves a problem. Products like posture-correcting back braces solve the pain point of having poor posture, and people are more likely to buy it rather than a gimmicky fad.
To have healthy profit margins, products should be able to sell for a 2.5-3X markup. There are a lot of costs associated with selling drop shipped products, including marketing expenses, shipping costs, and website hosting costs.