בדוקו את המתחריים העסקים שלך
מנו מתחרים פוטציאלים שלכן
Min 4, Max 6
Pro tip; You can examine both direct and indirect competitors, local and international alike.
מנו מאפיינים של המתחרים שלכן
Define attributes for each of the competitors.
Choose attributes that will help you get your message across
Note the shared attributes from the different ones.
Think of any other types of attributes? List them too.
Arrange all the items in a table.
Which kind of table? You get to decide.
Keep in mind! We make a lot of assumptions. Try to keep your research assumption-less.
What are the reasons for these differences and similarities?
Is this difference due to a business or market style, a technological or a cultural gap, a resource or structural issue?
Use screenshots and annotations if needed
Present an attributes table
Create a set of conclusions
Remember! The structure of the content you're presenting, is a small piece UX by itself.
How To Do A UX Competitor Analysis: A Step By Step Guide - Usability Geek
SWOT analysis is intended to specify the objectives of the business venture or project and identify the internal and external factors that are favorable and unfavorable to achieving those objectives. SWOT analysis often ask and answer questions to generate meaningful information for each category to make the tool useful and identify their competitive advantage.