<aside> 👉 This is a sanitized version of the project management template the team at The Futur uses to prelaunch digital products. All of the specific/detailed information has been removed, but feel free to use this structure to manage any team effort that requires coordination. All suggestions are in italic.
Contents: Describe what is included in the product here, so the team can reference this in the future.
Goal: Set a quantity goal for the prelaunch period.
Minimum: Set a prelaunch minimum: if you don't make the goal, don't make the product.
Progress: Keep updating your progress toward the goal.
Sales Page Copy
Sales Email Copy
Sometimes it helps to just list the important internal dates. You can add more specific information to the calendar below.
Jan 1 — Prelaunch Begins
Jan 2 — Deadline to get bonus
Jan 3 — Bonus material drops
Jan 4 — Early Bird Pricing ends
Jan 5 — Product Drops
PreLaunch Event Calendar
Tasks & Assignments