What we're looking for
The Product Marketer is saddled with the responsibility of driving all internal and external communications for Sendchamp, while ensuring that the brand is well represented and in synergy with her Audience.
For this role, you should be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.
Your goal will be to develop and implement the most profitable plans to position and promote our products.
Role Description
- Develop and Execute Go Live Plans for new product and features
- Promote/Advertise our products and services across different media channels
- Understanding Customer Lifecycle to personalize content delivery
- Regularly provide guides and tips to help our customers navigate our platform.
- Liaise and Plan interviews and press conferences to promote the product brand
- Craft and send regular newsletters and product updates across our communication channels (Emails, WhatsApp, SMS e.t.c)
- Monitor our social media pages and address unique customers queries
- Gather customer feedback and channel them through to Product team
- Regularly provide community messaging to help customer morale, keep them up to date.
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
- Perform other duties as delegated and assigned by his/her Line Manager.
Job Requirements