<aside> 🔗 **About Me Media & Press Newsletter Twitter Work History First Time founder’s Resources**

Hi, I’m Ritika, a product marketer for early-stage & growth-stage startups. Previously I've built & run a successful startup, with a team & pitched the product to investors.


Marketing that’s PICKED UP for your Product, Customers and Market

Helping B2B/B2C Tech Companies with Product Marketing, going from $1 M to $100 M in revenue.

Let’s have a 1:1 session to improve your product & marketing. Start here.

⭐️⭐️ Here's what I have for B2B/B2C SaaS companies:

Product Launch

Every new product, feature or beta model requires a strong launch strategy.

GTM Strategy

Develop and define a Go-To-Market Strategy based on launches & goals.

Customer Acquisition

Identify core customers, craft customers lifecycle & acquisition process and know the JTBD.

Pricing Strategy

Based on your GTM create pricing model: freemium, free trial or demo.

Positioning & Messaging

Where do you fit in market & how to communicate with the target customers.

Product Marketing

Develop a complete product marketing strategy for companies going from $1M to $100M+ in revenue.

“Wow, this is amazing Ritika! You are an awesome human collecting and organizing all this info so neatly. AND sharing it with others. Was very inspiring and helpful talking with you.” - Junu Y.

“Thank you so much for your great insights. This is exactly the kind of advice I was looking for. I loved the deep dive into building a presence and finding the right channel & creating the product strategy.” - Vishal S.

📞 How to schedule a call?

Fill out the form 👉 , make payment and schedule a call. by adding the details.

This forum helps me understand you & your product better.

Once you submit, I will reach out to get any additional context before our call. This lets me make sure I come to our call fully prepared to dive in right away.

🌱How it works?

Expect the call to go up to 60 mins long. (I mostly have detailed, intense brainstorming & discussion sessions with the founder).

I will audit the current situation of the product and understand the problem you’re facing. Based on that, we’ll create an actionable strategy.

<aside> 🤝 If you want me to work on a long-term project or goal, email me here: ritikamehtaa@gmail.com. I take a very small amount of long-term projects with a specific goal the startup has to achieve.


<aside> ❓ Note: *- Once you make the payment, you’ll be asked to schedule a call (which you can also reschedule later, just let me know prior).



Handful resources 🔥

Freemium or Free Trial: What's for your SaaS?

Clear written down vision is better than an idea

Why building a winning product experience matter?

Build a simple Marketing Structure to win customers

Raising funds for your side project 💰

A great founding team to build a successful startup

Cycle of Algorithm

What it takes to get paying users?

Go-to framework for prioritizing features based on feedback

The valuation myths founders are told about selling

The "User" Paradox: How to understand them better?

Why the Next Wave of Startups Will Be Community-Led