Prioritize your launch.
Think about your launch in terms of the impact it will have on customers — will it attract new customers or retain existing customers — and how it will land in the market — either as a new innovation or a "me too" feature.
Chart your launch within this matrix:
Product launch matrix
P1s:
These are your big announcements. The new features that solve problems in entirely new and better ways. They present the biggest opportunity for you to attract new customers, so you want to be sure to shout about them.
P2s:
These are new solutions to problems that are mostly valuable to your existing customers. They’re powerful features, but by themselves, they are unlikely to convince a new customer to use your product over an existing solution.
P3s:
These are the things you ship to fill gaps in your product. The new features and improvements that bring your product up to par with competitors. Existing customers have likely been asking for it, but it wasn’t blocking a sale.
P4s:
Minor tweaks, updates, or improvements to your product or feature that don’t have an impact on your customers' usage (this may also include non-product changes as well).
Read more:
https://www.intercom.com/blog/prioritizing-product-announcements-saas-world/