Version control

Date Name Role Version Comments
@January 23, 2023 John Doe Founder 0.1 Initial draft

Project team

Name Project Role Contact for
John Doe Project lead Clarifications on user flow, product design & strategy.
Isaac Hobb Tech Anything front end, back end or data engineering
Emma Crosby Marketing & Admissions Anything around email drips for admissions
Justice Hill Onboarding & Experience Anything around email drips for activation

Intro & Goal

Help the audience understand the context behind why we are doing this project.

Example: Our goal is to make Product Hunt the destination to share and discover new, innovative products and services, from mobile apps to hardware products.  Others in this space focus on editorial curation, following more of a blog-like model.  Product Hunt is a community, a place to geek out about products with other enthusiastic people.

Who’s it for?

Who are you building this for? What is your ICP?

What are you not trying to achieve, so the team is fixated on the goals and does not divert?

Use this table to define two-three ICPs and add columns that are important to you.

| --- | --- | --- | | Age | | | | Tier of City | | | | Income Bracket | | | | Profession | | | | Apps Most Consumed | | | | Goals/Job to be done | | | | How do they discover your product? | | | | Decision making factors (Eg: Money, Location, other blockers) | | | | Pain Points | | |

Example:

  1. Product people - those building products that enjoy discovering, playing with, and learning from new, innovative products. Also serves as a pulse on potential competing products
  2. Seed-Stage Investors - always sourcing new deals and seeking signals to curate what startups to evaluate and meet.
  3. Everyday Tech Consumers - people that love to find new stuff

Why build it?

If we achieve/enable X, then user behavior Y changes in this way, leading to positive metrics Z. Include guesses for the size of the win on specific metrics, using past launches as a baseline.

Example:

  1. It’s something we personally enjoy using
  2. Early, initial traction from “linkydink MVP” - 175+ subscribers, 30 contributors (some VC’s and founders)
  3. Community verticals on the rise. GrowthHackers.com, Designer News, and Quibb have gained traction in specific startup/tech verticals.
  4. Monetization opportunities in advertising and/or data
  5. Tech-risk very low