Outreach templates
- People with big following relevant for your space
- People who've launched on PH and have written about experience
- People who've launched on PH and have NOT written about it
- Top hunter - if you can find one relevant in your space, great! If not, don't sweat it
Launch announcement examples
- Email to newsletter readers
- Tweet announcing launch
Inspiration and tracker
Checklist
1-2 weeks before launch
- [ ] Sign up for PH account - if you have Twitter account, log in through that - you will get more followers
- [ ] Consider doing a pre-launch (I did not do this, but may be a good way to drum up momentum)
- [ ] Research similar PH launches to yours - useful inspiration
- [ ] Research people you can reach out to (people who know (of) you are more likely to respond)
- [ ] Make landing page; read this guide on landing pages that convert
- [ ] Create text and visual assets for PH product page - make text short and punchy; index on eye-grabbing visuals
- [ ] Schedule launch date (weekends are easier to get to Top 5 but weekdays have ~3X the upvotes)