Product Hunt

This playbook walks you through launching a product on Product Hunt.

Understanding how Product Hunt works is important because you have one shot: You won’t be allowed to post the same product again for 6 months — and only for total redesigns. No redos.

So, we found 14 of the most successful hunters and makers. We cross-checked their advice and got to the bottom of hitting Product Hunt’s front page.

Why should you care about Product Hunt?

Many household names got their start on Product Hunt: Robinhood, Gimlet, and Houseparty—to name a few.

PH has proven itself the most effective place to launch and discover startups.

Think of PH as Reddit for product launches, but with a more kind community:

1. Makers or Hunters post their products to Product Hunt.
2. Members of the PH community upvote their favorite products and leave comments.
3. Products with a high quantity and quality of upvotes rise to the top and generate thousands of website visits.

What we learned in our research is that there is a right way to do it. It’s not the gamble that getting on TechCrunch or hitting the front page of Hacker News is.

Let’s explore the PH methodology we’ve uncovered.

Topics we’ll cover

• How Product Hunt actually works
• How it compares to other channels
• Launch myths busted
• Most effective pre-launch strategies
• How to convert website visits into customers

Here’s where it gets interesting