What is Product Hunt?

Product Hunt is a site that lets users share and discover new products, every day. If you're a maker, creator or an entrepreneur you can use Product Hunt to launch your product to a set of early adopters - mostly made up of techies and marketers. A successful launch on Product Hunt can get you 100s or 1000s of new users for almost zero spend.

Who am I? Abhash Kumar (VP-Marketing, Springworks)

• launched 20+ Springworks products on Product Hunt over the last two years.
• amassed over 6500 upvotes
• 7 of these have been in the Top 5 Product of the Day

Who is this guide for: Makers, Founders and Marketers/Marketing teams looking to launch a new product, a new version of their product or launch a side project marketing engine

This is a step-by-step playbook for a 3-week period before the launch, on the day of the launch and after the launch on Product Hunt. I've included a checklist for launching your product on Product Hunt.

Want to give your product the best chance of doing well on Launch day? Follow these tips, tactics and strategies.

Contents

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Launch in focus: Trivia for Slack

We built Trivia for remote teams on Slack and MS teams (coming soon). It brings fun, social games that aids team-building with 1000s of quizzes and other games right inside Slack and MS Teams.

Our launch gathered upwards of 500 upvotes on launch day and brought over 1000 visitors to the website. Trivia for Slack ended up as #2 Product of the Day for June 19 on Product Hunt.

Here's a snapshot of what the Trello board of activities leading up to, and after the launch looked like.

Trello Board for the Product Hunt Launch PoA

Launch Checklist

Here's the step by step guide to getting the most out of your launch. We try to make it as easy to follow as possible, so you always know what to do next.

2-3 weeks to 24 hours before Launch

• [ ] Reach out to an influencer hunter and get a date on their calendar
• [ ] Build a list of supporters
  • Build an email list of every user, friend, family member, former colleague, and anyone else in your network that can support you
  • Look through your followers on PH, people you follow who follow Product Hunt, or people you follow and find ways to connect with them and let them know you are launching
  • At least two weeks beforehand, send an email to them and say you are launching on Product Hunt, explain what PH is, and how they can support you, and encourage them to register
• [ ] Decide on a date and day to launch (in collaboration with your influencer Hunter)
  • Have a hard deadline for your launch, if not you'll keep pushing it back
  • The day of the week you launch matters! Tuesday - Thursday gets you the most engagement, while Friday - Sunday you are more likely to place higher - Monday is the best of both worlds
• [ ] Draft your emails and asks of your audience to make it super easy for them to support you
  • Share a list of ways they can engage, such as commenting, emailing their network, sharing on social media etc.
  • Provide them copy or ideas for what to post, whether in the comments, on social or in emails to their friends