KPI

• Creating and maintaining Brand Guidelines and ensuring everyone sticks to it
• Creating simple and easy to use user flows.
• Present, sell, negotiate, convince and take approval of the user flows.
• Bring the best design practices and trends in the product.
• Find and look into data-points through studying the customer behaviour to improvise it.
• Reviewing the ux of a feature after design, when in development, QA, post release by a tool.

Responsibility

• Design flows and experiences that are incredibly simple and elegant
• Craft compelling UX visions, interaction specs, wireframes, and prototypes.
• Apply design best practices to deliver end-to-end solutions.
• Present and effectively communicate the conceptual vision and foster ideas to help spread storytelling techniques to inspire the team.
• Contribute to high-level strategic decisions with the rest of the product and executive teams
• Act as a thought leader in the domain of research, while advocating for people who use our products
• Weave together qualitative and quantitative insights for data-informed, complete insights
• Generate insights that shape how product teams think about medium and long-term product strategy
• Collaborate cross-functionally with product management, design, data science, engineering, and marketing to identify important research questions and align on priorities
• Lead participatory and design thinking workshops with stakeholders