Knowing how to build quality products is crucial to becoming a well-rounded engineering leader.


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**100 Things Every Designer Needs to Know About People** Susan Weinschenk

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you’ll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

Apply psychology and behavioral science to your designs.

Here are some of the questions this book will answer:

These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.


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Are Your Lights On? Gerald M. Weinberg, Donald C. Gause

The fledgling problem solver invariably rushes in with solutions before taking time to define the problem being solved. Even experienced solvers, when subjected to social pressure, yield to this demand for haste. When they do, many solutions are found, but not necessarily to the problem at hand.

Whether you are a novice or a veteran, this powerful little book will make you a more effective problem solver. Anyone involved in product and systems development will appreciate this practical illustrated guide, which was first published in 1982 and has since become a cult classic.

Offering such insights as "A problem is a difference between things as desired and things as perceived," and "In spite of appearances, people seldom know what they want until you give them what they ask for," authors Don Gause and Jerry Weinberg provide an entertaining look at ways to improve one's thinking power. The book playfully instructs the reader first to identify the problem, second to determine the problem's owner, third to identify where the problem came from, and fourth to determine whether or not to solve it.

Delightfully illustrated with 55 line drawings by Sally Cox, the book conveys a message that will change the way you think about projects and problems.


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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs Ken Kocienda

Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation—inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—and uses these as a lens through which to understand productive work culture.