This section describes how the business operates in practice, focusing on key workflows, operational processes, and data generation from day-to-day activities.

Map the business process flow to illustrate how these operations are carried out.

🔁 Process Flow (Example)

Process Owner Systems Output Key Metrics
Marketing / Acquisition Marketing Lead Ads platforms, Marketing tools Leads, Traffic CAC, CTR, Conversion Rate
Sales Sales Lead CRM Revenue Revenue, Conversion Rate, Pipeline
Product Development Product Manager Jira, Product analytics Features, Releases Retention, Engagement, Feature Adoption
Customer Support Support Lead Helpdesk tools Resolved tickets, Customer satisfaction Resolution Time, CSAT, NPS
Finance Finance Lead ERP Financial reports, Profit Profit Margin, Revenue, Costs
Data & Analytics BI Lead Data warehouse, BI tools Dashboards, Insights Data Accuracy, Query Time, Adoption 
                       Marketing → Sales → Product → Support → Finance → Data

🔁 How to Read This Flow

👉 Marketing generates demand

👉 Sales converts demand into revenue

👉 Product delivers value

👉 Support retains customers

👉 Finance manages results

👉 Data connects everything

<aside> 💡

To better understand process flows in detail, supporting tools such as process mapping diagrams can be used.

The template below illustrates how to structure this analysis: Process & Data Flow Mapping Template

This template is recommended for complex workflows or when a deeper understanding of data generation and decision points is required.

</aside>