This Privacy Policy describes how your personal information is collected, used, and shared when you visit (the “Site”) or download and use the Anima iOS app or app clip (the "app").


The Site

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

If you choose to sign up for an account with us, we may collect your name, email address, and phone number. We refer to this information as “Account Information.”

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). We refer to this information as “Order Information.”

The App

When you download and use the app, we will request and collect certain information about your device, including the action (object) you are taking and the location you are placing it at. We do not store that information. We refer to this information as “App Device Information.”

"Personal Information"

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information, Account Information, and Order Information, but not App Device Information.


We use the Device Information that we collect to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site and to assess the success of our marketing efforts) and to attempt to protect our users and collaborators from fraudulent purchases.

We use the App Device Information to unlock specific actions on our augmented reality objects and trigger location-based events.


We may share your Personal Information with third parties for the purpose described above. Specifically, we use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

We have disabled ad tracking and user profiling within Google Analytics.