• Last Updated: July 26, 2025*
• This Privacy Policy applies to all users globally, including those in the European Union, United Kingdom, and California.*

Welcome

Thank you for choosing Persona. We understand that privacy is paramount when it comes to your personal thoughts and journal entries. This Privacy Policy explains how we handle your information with the utmost care and respect.

Persona ("we," "us," or "our") provides a mobile application that offers AI-powered personal journaling features to enhance your self-reflection and emotional well-being.

Our Privacy Commitment

• Your data stays on your device. Unlike many apps, Persona stores all your personal content - journal entries, recordings, and personal insights - exclusively on your device. We believe your private thoughts should remain truly private.

We only interact with our servers when you actively request AI processing, and even then, we don't store your personal information on our servers.

Information We Collect and How We Use It

1. Data Stored Only on Your Device

The following information never leaves your device:

• Journal entries and personal reflections
• Audio recordings and video messages
• Personal test results and insights
• Mood tracking data
• Daily analyses and wrapped summaries
• Chat conversations with your AI companion (Bestie)
• All media files (audio, video, images)

2. Temporary Server Processing

When you use AI features, we temporarily process your data on our servers: