Privacy Policy - Mila

Effective Date: June 14, 2026

Last Updated: June 14, 2026

This Privacy Policy describes how Bliss Coach ("we," "us," or "our") collects, uses, and shares your information when you use the Mila mobile application (the "App"), an AI-powered nutrition and wellness coaching platform.

1. Who We Are

App Name: Mila
Developer: Bliss Coach
Company Address: 72 avenue Parmentier, 75011 Paris, France
Contact for Privacy Questions: privacy@blisscoach.com

2. Information We Collect

We collect information to provide and improve the AI-driven nutrition-coaching service. You have the option to use the App without creating a registered account, in which case some data is stored locally on your device.

2.1. Information You Directly Provide

Category	Data Points	Purpose of Collection
Authentication (if you create an account)	Email (may be masked via Apple Sign-In), Name, User ID (UUID), Authentication Token	To manage your user account, secure your progress, and facilitate login.
Onboarding & Personalization	Primary goal (e.g. lose/maintain/gain), reasons you want coaching (cravings, time, knowledge, emotional eating, motivation), age, height, current weight, target weight, biological sex, activity level, diet style, food allergies, display name, preferred coaching language, attribution channel	To build a personalized nutrition plan and tailor Mila's coaching style and macro targets.
Nutrition Context	Meals and foods you describe or log, eating habits, cravings, and anything else you tell Mila during coaching	To generate personalized guidance, macro estimates, debriefs, and follow-ups.
Meal Photos	Photos of meals you choose to scan	To analyze the meal with AI vision (via OpenAI) and estimate calories and macronutrients. Photos are sent for analysis and are not used for any other purpose.
Progression Data	Streak, XP, completed sessions, conversation history, last session timestamp	To track and display your progress and keep you motivated.
Audio Data	Voice recordings (temporary)	To transcribe your speech (via OpenAI Whisper) for the AI coaching exchange. Recordings are temporary and deleted immediately after transcription.
Conversation Data	Chat messages, voice transcriptions, AI-generated responses	To maintain context during coaching sessions and provide feedback.
Subscription Data	Apple/Google purchase receipt, Transaction ID, Expiration Date	To verify and manage your premium subscription status. We never receive your payment card information.

2.2. Technical and Usage Data

Device & Usage: Push notification token, Notification preferences, App language, Timezone, Last open date, Last session date, Device model and OS version (via crash reports).
Local Storage: Onboarding profile (goals, body metrics, diet style, allergies), last-session timestamp, and consent flags are stored locally (AsyncStorage) on your device if you do not create an account.

2.3. Permissions Requested

Microphone: REQUIRED for the core AI coaching functionality (voice recording → transcription → coaching feedback).
Camera: OPTIONAL and only used if you proactively choose to scan a meal by taking a photo. Access is requested only at the moment you tap to take a photo.
Photo Library: OPTIONAL and only used if you proactively choose to scan a meal from an existing photo. Access is requested only at the moment you tap to upload.
Notifications: OPTIONAL for daily check-in and practice reminders.