Last updated : April 15, 2026

1. Introduction

This Privacy Policy (the "Policy") explains how CURATELY ("Curately", "we", "our" or "us") collects, uses, shares and protects personal data through the website www.mycurately.com (the "Site") and the Curately platform (the "Platform").

Curately is committed to respecting the privacy of its users and protecting personal data in accordance with the General Data Protection Regulation (EU) 2016/679 of 27 April 2016 ("GDPR") and the French Data Protection Act n°78-17 of 6 January 1978 as amended.

2. Definitions

Personal data : any information relating to an identified or identifiable natural person.

Data Controller : the person or entity that determines the purposes and means of the processing of personal data.

Processor : the person or entity that processes personal data on behalf of the Data Controller.

Data Subject : any natural person whose personal data is being processed.

Client : a business (typically an e-commerce brand) that subscribes to the Platform.

End-Customer : a natural person who interacts with a Client via the Platform (e.g. a shopper messaging a brand on WhatsApp).

3. Identity of the Data Controller

The Data Controller for the personal data collected through the Site and the Platform is:

CURATELY Anastassia Kokot Baïdoukova Registered office: 32 rue Raspail, 95100 Argenteuil, France SIRET: 931 683 049 00023 Email: anastassia@mycurately.com Legal representative: Anastassia Kokot Baïdoukova, CEO and Founder

Data Protection Officer (DPO): Not appointed. For any data protection-related question, please contact: anastassia@mycurately.com.

4. Data Collected

Curately collects and processes different categories of personal data depending on the context and the purposes of the processing.

4.1 Data collected directly from you

a) When browsing the Site