Five main recommendations have been prioritised to target the following goals:
| Priority | Area | Issue | Recommendation |
|---|---|---|---|
| High | Homepage | Mission statement should concisely explain what the charity aims to do, who it helps and why it matters. It doesn’t match the one in the ‘About Us’ section | Simplify mission statement and have it presented on homepage matching the one in the ‘About Us’ section |
| High | Navigation | Menu bar headers aren’t clickable and are unintuitive to navigate. | Menu bar should present clickable headers and be reformatted to the following: |
Get Involved > About Us > Our Programs > Blog > Contact Us | | High | Donation flow | The option to donate or volunteer is hidden in the menu bar of the mobile website | Ensure the ability to volunteer or donate is still accessible from every page on mobile (could also use small fixed icons whilst scrolling) | | Medium | Organisation trust | There is no access to financials or annual reports (volunteers or benefactors can’t see where their money is going) | Include financial reports or a flow diagram of the process a benefactor’s money goes through to make a direct/tangible impact (infographic) | | Low | Engagement and retention | No email newsletter | Use the blog posts as a means to develop an email newsletter to keep volunteers or benefactors engaged |