1. We're excited to come into work every day
- We work with great people we love and respect, who work hard and work smart.
- We work on big problems that excite us. We have fun, we try crazy things sometimes, we mess up, we forgive each other.
- We work extremely hard, but in a way that fits our lifestyles — flexible hours and time-off, remote and in-office as it makes sense.
- We handle failures, errors, and catastrophes with forgiveness, a turn-lemons-to-lemonade attitude, and constructive criticism of systems and processes, not people.
- We let go of things (people, customers, conversations) that are consistently negative or damaging or divisive.
2. We make something a lot of people love
- We are one with our users and community:
- Everyone on our team dogfoods our product
- Everyone on team talks to and works with users on a regular basis
- We have active channels where our customers can talk to us at any time: slack, text, phone, intercom
- We make sure everyone can discover our product and learn how it's 10x better
- We prioritize sharing and public interfaces, so people can learn about us organically via our product
- We tell a remarkable story, via blogs, social media, and press about how our product is category defining
- We build a community of passionate users and developers around our product
- We have extreme product discipline
- Rigorous testing, qa, and deployment processes
- Essential user experience metrics are always in front of us so this can't be ignored
3. We control our fate
- We give ourselves every advantage. We are pursuing a massive $100B opportunity and to win we will need to maximize our luck surface area.
- We always have a strong strategic vision and roadmap, and know our best option under different scenarios.
- We balance focus and execution with active pursuit of opportunities (research, customers, partnerships) that have potential to push us to our global maxima.