OVERVIEW

<aside> Primeries is a mid-sized eCommerce store selling premium home accessories. By integrating AI-powered voice automation to re-engage users who abandoned their carts, we helped them grow from $30K to $72K/month in revenue in just 20 days.

</aside>

Abandonment Recovery with AI Calls

Our strategy started with identifying a major leak in their sales funnel: abandoned carts.

While they were using traditional email follow-ups, conversion rates remained low. We implemented an AI voice assistant that triggered smart follow-up calls within 15 minutes of abandonment. The assistant was trained to sound natural, address customers by name, confirm their interest in specific products, and even offer limited-time discounts to close the sale.

Smart Timing + Real-Time Offers

<aside>

We set up logic-based triggers:

• Calls only went out during optimal response hours
• Discounts were dynamically offered based on cart value
• AI responses are adapted based on user tone and interest

This led to a 46% recovery rate on abandoned carts, far outperforming their previous efforts with email alone.

</aside>

THE KEY

Real-Time Engagement = Recovered Revenue

Prior to our intervention, cart abandonment was costing them tens of thousands monthly. Their team believed cart recovery was just “a numbers game”—but with real-time AI calling, we proved it’s a timing and personalisation game.

By combining voice automation with strategic offer logic, we brought a human touch at scale, without the overhead. The result? A 2.4× revenue jump, increased LTV, and a smoother customer experience.