Pricing Strategy

Services Overview

POINT NUMERA — SERVICES OVERVIEW PAGE

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Complete Description

Design a pricing structure that reflects your true value, strengthens your margins, and aligns with market expectations. We combine cost analysis, value perception, and scenario modelling to determine pricing that is both competitive and profitable.

Service Objective

Give founders a clear, data-driven pricing strategy that removes guesswork and ensures the business captures the value it creates. The objective is to uncover the real cost drivers, understand customer value perception, and define pricing that supports sustainable growth.

Benefits

Higher margins with informed price decisions.
Clear understanding of what drives profitability.
Strategic price tiers tailored to customer behaviour.
Reduced uncertainty when adjusting or launching pricing.
Better alignment between product value, positioning, and revenue go

Ideal Client

Businesses unsure whether their current pricing is supporting their goals.
Founders preparing to launch a new product or service.
SMEs needing structured pricing tiers or a clearer value proposition.
Companies facing margin pressure or inconsistent profitability. </aside>

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Process & Methodology

Discovery Session

Understand the business model, customers, and perceived value.
Cost & Margin Analysis

Review cost structure, contribution margins, and underlying assumptions.
Market & Competitor Review

Benchmark price positioning where relevant.
Pricing Model Development

Build pricing options, tier structures, and value-based recommendations.
Scenario Testing

Simulate revenue, margins, and customer sensitivity.

(Included in Full package.)
Review & Adjustments

Align pricing with strategy and refine based on feedback.

Deliverables

Pricing model with recommended price points
Margin simulations for each tier
Sensitivity or elasticity testing (Full only)
Strategic recommendations document
Optional: positioning guidance for communication

Estimated Duration

Typical timeframe: 2–3 weeks </aside>

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Pricing & Packages

Feature	Basic - € 1.000	Full - € 2.050
Discovery session	✅	✅
Cost structure review	🟩 Standard	🟩 Deep-dive
Pricing model	1 set	Multi-tier simulation
Market & competitor review	Light	Full
Sensitivity / elasticity test	—	✅ Included
Review sessions	1	2 rounds
Deliverables	Summary deck	Full pricing model + recommendations
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Success Stories or Previous Projects

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Frequently Asked Questions

Does this include competitor research?

Yes, depth depends on Basic vs Full.
Will this change my entire pricing model?

Only if needed. Adjustments can be incremental or a full redesign.
Do I need detailed cost data?

It helps, but we can work with estimates and refine over time.

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