Press kits provide a one-stop shop for video games, including screenshots, videos, important information related to the release and more.

A press-kit doesn't need to be fancy / complicated either so long as it has the critical data anyone needs to know / find. If you have a website already then it could simply be one page off the main website. Make it easy to find / reach!!

The most important thing is the content that you make available.

Tip: rectangular images are easier to work with than square.

Read: Anatomy of a Press Kit.

Analysis: Analysis on 50 live press kits.

Example Press Kits: Obra Dinn, Overcooked, Into The Breach, Stardew Valley

Tool: Check the strength of your press-kit or other press-kits.

Creating Press Kits: Wordpress + elementor plugin. https://dopresskit.com/ by Rami Ismail. Alternative: Itchio devlog(s).