I am a Marketing Manager & Business Development with 7 + years of experience driving brand scaling, marketing, and operational efficiency through data-driven strategies. I have a proven ability in go-to-market execution, brand positioning, and AI automation, which enables me to streamline workflows and deliver measurable results.

MBA in Entrepreneurship, I specialize in tech-driven business growth and translating complex ideas into scalable opportunities.

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WORK EXPERIENCE

Marketing Manager

Relaw APC

Dec 2025 - Present

Led product marketing and messaging strategy for legal service offerings, aligning content with firm positioning, campaigns, and market-facing initiatives.
Go-to-market initiatives through campaign execution, leadership calendar coordination, and external events including speaking engagements.
Managed and segmented CRM data (Clio, Levitate) to support lifecycle marketing, targeted communication, and retention initiatives.
Executed customer engagement campaigns and evaluated marketing automation opportunities, improving workflow efficiency and CRM hygiene.

Business Development Consultant & Operations Doer

Hub101, California Lutheran University

Jun 2025 - Aug 2025

Built a Business Analysis Report with 12+ KPIs and ROI insights, adopted by leadership for decision-making.
Launched a digital campaign with 85% landing page conversion and 40% increase in brand awareness.
Implemented AI workflow, boosting efficiency by 30% and cutting task time by 25%.
Developed franchise expansion model through market analysis across three regions.

Operation and Marketing Graduate Assistant

Hub101, California Lutheran University

Jan 2025 - May 2025

Delivered KIP-based analysis, boosting performance tracking by 15%.
Built an intern onboarding playbook, cutting ramp-up time by 30%.
Optimized operations with data insights, improving efficiency and expanding brand reach.

Business Development, Creative Operations & Founder

OVIE Studios

Dec 2018 - Jun 2023

Streamlined project workflows, cutting delivery time to a 2-week average.
Managed 50+ client projects with 95% satisfaction and 4.8/5 quality rating.
Led business development efforts, securing contracts and repeat clients.

Director of Business Strategy & Marketing / Co-Founder

Whiteboards Solutions

Mar 2016 - Jul 2017

Built a client-focused product roadmap for service expansion.
Boosted efficiency by 15% and ARR by 25% through strategic improvements.
Led market analysis to guide strategy and enter new market segments.

Projects