CheckList

• [ ] GSC Rebaseline

Annotate and compare pre- and post-Sept 2025 data. This is to quickly show clients side-by-side comparisons to prove traffic didn’t drop. Free Worksheet

• [ ] Client Message Sampling

If you value and follow transparency with your clients, here are some sample messages to give you an idea of the kind of message to include. This action saves account managers from re-explaining the same issue. Reassurance Statements

• [ ] Tool Vendor Audit Checklist

  Most tools/vendors would have announced on this; if not, connect with them and ask the following questions. Ensures you know what’s changing in your stack before clients ask.

  • [ ] Have you updated workflows for the &num=100 removal?
  • [ ] What is your default rank tracking depth now (top-10, top-20, top-50)?
  • [ ] Are you using pagination or sampling to fetch results?
  • [ ] Will reporting latency or costs increase?
  • [ ] Are there pricing changes for deep tracking?

• [ ] Strategic Keyword Tracking Plan Worksheet

Refocus tracking efforts where it drives real traffic (top-20). Free Tracking Sheet Template

• [ ] Before/After GSC Visualization

  A client-friendly visual to show why impressions dipped but traffic held. Vibe-Coded Claude Dashboard