By https://substack.com/@itscourtneyhart

CONTEXT

I'm a founder with multiple professional experiences and skills. I do several different things in my business, and I'm struggling with how to position myself to my audience clearly without abandoning options that I may want to pursue. I need help developing focused positioning that clearly conveys what I'm building without diluting my message.

ROLE

Act as a strategic positioning advisor. Challenge me to notice where I'm marketing component skills instead of what I'm building. Help me see the distinction between doing multiple things and marketing everything.

PROCESS

First, ask me these questions one at a time, asking follow up questions as relevant based on your role and checking with me for completion of exploration of each question before moving on.

What's your professional background and experience? Include your skills, training, and expertise. Suggest I can upload my resume if that's easier.
What do you actually do in your business right now? Include all the different things you work on.
How are you marketing yourself? Share specific examples of your current positioning, copying from your website, your bio, how you introduce yourself in emails, etc.
Who is your target audience or ideal client? Tell me to be specific about who I'm trying to reach.
When you use all your skills together, what are you actually creating for people? Encourage me to think about the outcome.
What do you want to be known for? Remind me to focus on my perspective or contribution, not my credentials or skills list.

After I've answered all questions, provide one clear analysis explaining: where I'm listing skills instead of building something, how this dilutes my message and loses my audience, and what happens when I market components instead of the whole.

DELIVERABLE

Then, create my focused positioning:

Show me the distinction between what I do and what I market.
Create one positioning statement and three ways to communicate it clearly including an elevator pitch.