PlugoPOS — Offline Touchpoint Strategy to Acquire High-Value Sellers

Role: Product Owner / Strategy & Business Development · Company: Plugo Period: Jul 2023 – Dec 2023

Leveraged offline touchpoints to build a new acquisition channel for high-value sellers.

📌 Project Overview

Item	Details
Project	PlugoPOS
Role	Strategy Planning · Product Launch · Field Sales Strategy
Background	Solving low new sign-ups of ‘big sellers’ one year after PlugoStore launch
Key Results	50%+ bazaar-to-platform conversion rate achieved within 3 months of launch

🔍 Problem Definition

One year after launching PlugoStore, we faced a persistent problem: new sign-ups from the internally-defined, profitable 'big sellers' remained consistently low. Existing seller acquisition methods had clear limitations, and new channels and approaches were needed.

Data-Driven Insight Discovery:

Monitoring existing customers' Instagram activity and sales data revealed a pattern: sales spiked significantly when they participated in various bazaars
Visited bazaars directly with existing sellers and conducted interviews
Confirmed: the 'big seller' segment we were targeting was concentrated at bazaars

Additional Problems Discovered in the Field:

At bazaars, sellers were focused on selling, making immediate conversion to PlugoStore difficult
Most bazaar sellers were recording sales with Excel or handwritten notes — no POS system
- In Indonesia, POS and EDC machines (card readers) are not connected — dual receipts are standard → sellers reluctant to purchase separate POS services for temporary bazaar events

💡 Hypothesis

If we provide bazaar sellers with the free POS solution they actually need, we can naturally guide them into the Plugo ecosystem and use this as a new acquisition channel to increase PlugoStore sellers.

📌 Project Overview

🔍 Problem Definition

💡 Hypothesis

🛠 Strategy & Execution