What is it: a way to get ahead of common objections early in calls
How to use it:
Acknowledge they're probably not looking: "I'd imagine..."
Make a small, specific ask: "What if I take 2 minutes to explain..."
Give them permission to say no: "...then you can tell me to get lost"
Example:
"Matt - I'd imagine you're not actively exploring new tools. What if I take 2 minutes to explain why I'm calling, then you can hang up if there’s no a fit."