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Digital Transformation in online platforms-
Most people think PM to be 0 → 1, increasing engagement, etc.
Product vs Platforms
- Platforms transform what journalists, users and team can be able to use.
- The focus is more on the middle users-
- Platform PMs must anticipate how the company will evolve to meet end-user needs and use this to prioritize platform investments
- If the platform succeeds, then the company can be nimble, and deliver net new value to the end-users without incurring significant costs
- Platform Products need identity systems, activate data and then engage and retain them.
- Hence, creating an identity platform around this cycle helps