• "You need a strong platform to shine and build a sustainable career in an increasingly noisy world.”
• “The stage is crowded, and simply being on it doesn’t matter if the lights are not shining on you or you have no audience.”
• “Anyone who has something to say or sell — you have to take the stage and get noticed beyond your wildest imagination.”
• “Anyone who has something to say or sell — you have to take the stage and get noticed beyond your wildest imagination. To achieve that, you need a platform. A platform is the thing you have to stand on to get heard.”
• "Unlike the theater where platforms are built of wood or concrete, today's platform is built of people — contacts, connections, and followers.”
• “It is not sufficient to just build a cool product, craft a compelling message, or compose a beautiful piece of music. In a world where competition is on the rise and people are distracted, it is not enough to write a scintillating novel, or champion an important cause.”
• “In order for you to be successful in today's business environment, you need two things — a compelling product and a significant platform.”
• “The world is filled with a mirage of products, services, and messages — people don’t need more of those. Instead, the world needs better messages, products, and services — ones that wow.”
• “The first step to creating a wow experience with an offered product is learning to recognize wow moments.”
• “Ask yourself these five questions to help determine if your product is compelling:
  • What is the product or experience I want to create or transform into a wow experience
  • How will the customer or prospect feel as a result of this experience — what is the specific outcome you want to create?
  • What specific expectations does the typical customer bring to his experience?”
• “It is important to note that you don't have to make everything wow — nothing would actually be wow if you did. You just need to learn the distinction between wow and not-wow, and know where to come in.”
• “It is important to work on readiness before putting yourself or your product out there”
• “Here are the following ways you prepare yourself for launch:
  • "Accept personal responsibility."
  • "Think bigger."
  • "Define your platform goals."
  • "Assemble your pit crew: While you are solely responsible for building your platform, you still need a team. Plan to enroll others before you launch and build a complete team of folks with specialized roles. You need to build a team around administration, management, representation, content creation, and publishing."
• "The following are ways you can present your brand with a strong appeal:"
  • "Create an elevator pitch."
  • "Set up your branding tools."
  • "Secure raving endorsements."
  • "Get a great headshot."
  • "Develop an online media kit."
• "It is important to select someone who has been where you want to go, and knows how to replicate the success."
• "While it is okay to hire people to do some things for you, you don't want to make the mistake of having others create content for you."
• "Forget about the old idea of marketing and focus on tribe-building instead"
• "In the world of social media, marketing has dramatically morphed. Tribe-building is the new form of marketing."
• "Marketing is no longer about shouting in a crowded marketplace, it is about participating in a dialogue with fellow travelers."
• "Marketing is no longer about generating transactions, it is about building relationships."