When editing the drafts of your emails, you've probably seen the Plain Text Content tab.
While using HTML to design your emails allows you great flexibility and creativity, you should still implement a plain text version of your email.
Plain text emails are simple messages that contain no images, fonts, or hyperlinks.
By including both the HTML and plain text versions of your emails, you increase the number of people to whom your emails reach.
Plain text emails are not as attractive as HTML-based emails, but they are important for the following reasons: