Product teams naturally fall in love with their ideas. This makes it challenging for product organisations to make tough decisions objectively. People can always find reasons not to stop doing something, when it's their baby.

Pivot Triggers is a simple method that removes the emotional and cognitive biases from tough product decisions. With Pivot Triggers in place, you'll correct course faster, and you'll feel confident that every team is truly working on the most valuable initiatives (and not just blindly following a roadmap).

"a pretty clever approach to putting the leadership mechanisms in place to avoid zombie initiatives" – Jared Spool

"a truly non-intimidating way into metrics" – product designer who used Pivot Triggers with her team

Perfect for:

The results you'll see once you're using Pivot Triggers:

What you get in the Pivot Triggers package: