<aside> 👂🏽 Meet people where they are.
Delightful, engaging, coherent design can transform people. And people have the power to transform society. Yet no matter how innovative, intelligent, or insightful your approach, impact will come from meeting your people where they are.
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<aside> 📽️ Experiences cannot be designed.
Experiences don't happen on screens, they happen in human minds. You can't design specific experiences, but you can design for specific experiences. Involve your target audience every step of the way, and you can create artifacts that reliably produce a desired effect.
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<aside> 👁️ Clarity is beautiful.
If what you're offering is truly valuable, all you need to do is be simple, clear and direct. We love beautiful colours, fancy illustrations, and precise typography, but we see them as polish. Most important is to tell a clear story and solve real problems for those you serve.
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<aside> 💌 You need to actually care.
To create lasting change, you need to actively listen to your audience. To actively listen to your audience, you need to actually care. When you actually care, it's a lot easier to set aside your biases and find authentic motivation to serve your audience over yourself.
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<aside> 🏉 Great design comes from great culture.
Good design comes from good designers. Great design comes from great culture. This is why we address current gaps in user experience while simultaneously training teams and creating cultures of empathy and purpose within our partner orgs.
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<aside> ⛵ Rise the tide and float many boats.
A one-size-fits-all model will never scale the depth needed to address our meaning crisis, especially given the intimacy of our minds. Our goal should be to float many diverse boats who raise their flags for mindfulness, compassion, and wellbeing.
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<aside> 🧳 Take Ownership
Our job is not just to complete tasks and projects. Our job is make an impact. When you notice loose ends or identify new opportunities, assume you’re personally responsible for them. Taking ownership means thinking beyond the task at hand, finding smarter ways to work, and exploring wider possibilities.
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<aside> 🙏🏽 Ask for What You Need
Be aware of your needs and communicate them to others. We commit to making clear, direct requests of each other, and we commit to doing our best to respond to others’ needs, too. If we need personal space, we take it, but we let the team know first. If we need collaboration on something, we don’t silently expect it, we ask for it directly.
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<aside> 🥁 Find Work-Life Rhythm
Our mission is urgent, but impact takes time. We can’t expect to promote wellbeing without finding it ourselves. Find a consistent work-life rhythm to keep your fire burning bright long-term. Avoid filling your downtime with busywork; Instead, take it as an opportunity to put another log on your fire and recover for the next wave.
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<aside> ⚓ Just Enough Process
Track key documents, tasks, dates, assignments, and status in a shared, accessible structure. At the same time, avoid burdening the team with unnecessary cognitive load. We use great tools not only to organize our process and maximize quality, but also to reduce the burden on our minds. Overdoing it defeats the purpose.
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<aside> ❤️🩹 Respect and Include People
Our colleagues, clients, prospects, participants, and users are all human beings worthy of honesty, empathy and respect. We don’t shy away from hard conversations. We do our best to relieve their tension and uncertainty where possible. We aim to include those who might feel excluded. We keep in mind that our interactions with them take place in the context of a personal life beyond our awareness and control.
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<aside> ⛰️ Push Each Other to Be Better
Let go of aggressive competition while maintaining its potential to motivate. Our partners’ products and services often overlap, but we encourage them to see each other as friendly rivals, competing to create the deepest, most lasting impact. We treat our internal peers similarly, pushing each other to be better without antagonism.
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<aside> <img src="/icons/groups_pink.svg" alt="/icons/groups_pink.svg" width="40px" /> ← Meet the Team
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<aside> <img src="/icons/mail_orange.svg" alt="/icons/mail_orange.svg" width="40px" /> Work With Us →
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